Digital Marketing in Scotland
We are experts in the latest Digital Marketing strategies and can help increase your conversions and attract more visitors to your website.
Why is Digital Marketing Important?
Digital Marketing is evolving at a rapid rate, so fast that it is hard to keep up with it all. We specialise in Digital Marketing and can take your business far ahead of the competition. The aim of marketing is to bring a return on investment, where you get out more than you put in. Our expertise in this field means we are capable of doing just that.
Below is a list of the services we provide with easy to read descriptions. We highly recommend that you have a website so we can provide the best results. If you don’t have a website or need a new one, we also offer Web Design services.
Our Digital Marketing Services
Search Engine Optimisation
SEO is the work of optimising your website to rank for specific keywords that your prospects are searching to find your business. It’s an essential and ongoing process which all businesses should use to have an increased visibility on search engines. A well optimised website allows more organic traffic to see your website, organic traffic is free compared to using PPC strategies, which for every visitor to your site you pay a set amount for the luxury. If you want to succeed online, SEO is essential to your Digital Marketing Strategy.
Pay Per Click Advertising
Pay Per Click Advertising or PPC for short, is a type of Digital Marketing in which you pay every time someone clicks on your advert. Pay per click is a great Digital Marketing method if done correctly. If you can target specific keywords and perfect other factors like adrank and budget, it’s a valuable way of receiving people interested in what you do to your website. PPC is a great accompaniment with SEO and it allows you to effectively skip the ranking system and be shown above your competitors organic results.
Social Media Marketing
Social Media Marketing is a fantastic part of Digital Marketing. It’s about using different techniques to target users on Social Media platforms like Facebook,Twitter & Instagram to promote a number of things, such as your brand, specific products and services, competitions and surveys. All businesses should try and keep their followers engaged and interested in what they do to improve their brand awareness and increase sales.
Email Marketing is an effective marketing method as you target only those interested in your business. It’s different to spam as the recipients to receive emails from your business, which allows you to market your business directly into their mailbox. You have to build your email list though, as your audience has to subscribe in order for you be allowed to send promotional emails to them. We can help build your email subscribers as well as effectively target them to convert into paying customers.
5 White Park Drive,
Dumfries and Galloway,
Terms & Conditions
- Design and development
- All nighters
- Cups of coffee